MULTIMEDIATING 101

Tools for Reporting Across Platforms

Category: Social Media

Dipity Doo Da… Easy Way to Create a Timeline

Looking for a quick and dirty way to create interactive timelines?

Dipity is a website designed exclusively for digital timeline creation, and it’s FREE.

Many news organizations are already using Dipity, including The Washington Post. Check out how washingtonpost.com used Dipity to chronicle the experiences of a family that went on a seven-year sailing trip around the world.

In addition to individual event entries, Dipity also allows you to populate your timeline with data already on other sites, including photos, videos and blog posts. The services linked for importing include Twitter, YouTube and Flickr.

Here’s a quick example I put together by incorporating the RSS feed for this blog. See it in full on the Dipity site here.

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One of Dipity’s best features is the “Search” function, which allows you to enter a particular keyword or term and collect and insert related data from Twitter, YouTube, Flickr or Google News. Dipity will automatically update the timeline as more info pops up that includes your search term.

Searching your own name or organization, for example, could be a great way to track what Dipity refers to as  your “digital footprint” over time.

Once you join, you can create timelines on Dipity for FREE, but even embedded, they come with a Dipity stamp in the corner.

If you want to get rid of the Dipity branding altogether, you’ll have to buy Dipity Premium. Plans start at $5 a month and go up to about $100 a month for the Pro version.

Future of Journalism at Your Fingertips…

The Nieman Journalism Lab has released an iPhone app!

The lab is a project of the Nieman Foundation for Journalism at Harvard University.  The lab’s stated focus is to help journalism figure out its future in the age of the Internet.

If you’re a news junkie looking to keep up with industry changes, the Nieman Journalism Lab is a great resource. And its app, now available in Apple’s App Store at ZERO COST, makes the info even easier to access.

The lab says the app features all its stories and tweets, as well as the most buzzed-about links overall from Twitter and recent reports from other sources of journalism news.

If you don’t have an iPhone, you can still keep up with the Nieman Journalism Lab on its website.

Twitalyzer: Where My “Tweeps” At?

Facebook fans and Twitter followers are of rising importance to news organizations and other outlets seeking to build a connection with their audiences.

That’s why knowing who your Twitter peeps, a.k.a “Tweeps,” are and how well your messages are reaching them can be so valuable.

Twitalyzer is a free analytics application for Twitter that can help you do that.

In addition to traditional tracking measures like number of followers and retweets (re-posting of your messages by other users), Twitalyzer provides a system for measuring an organization’s success in social media.

One of the measurements Twitalyer looks at is “impact.” Twitalyzer says it determines “impact” through a combination of measurements: followers, references to the user in Twitter, frequency of retweets both of and by the user and frequency of the user’s updates.

Twitalyzer says “impact” is a function of the number of people paying attention to a user combined with their own participation.

Twitalyzer’s other core measures of success are:

  • Engagement: ratio between people referenced by the user and the number of people referencing them
  • Generosity: percentage of updates in which a user is retweeting other people
  • Velocity: relative frequency at which a user publishes updates
  • Clout: based on the number of times the user’s name appears immediately preceded by the @ symbol when searched for in Twitter

Twitalyzer also allows you to track and set goals for your scores. And if you’d like to Twitalyze other organizations’ or individuals’ accounts, you can do that, too.

Twitalyzer’s handbook is an extremely useful tool that will help you get started. See it here.

Social Media: Who Gives a Hoot?

Hootsuite does.

Hootsuite is a FREE management system for Twitter, Facebook and other social media sites. It functions as a control panel, allowing an organization to access multiple networks from one place and oversee multiple contributors.

You can schedule updates or distribute messages to multiple accounts in just one step.

Hootsuite also tracks statistics, including visits to your website or social networking pages, and mentions of your organization name on other sites.

The White House and news organizations, including the LA Times and FOX, are already using Hootsuite.